![]() ![]() It also observers there are 600m gamers in China - twice the population of the US - and with the well-documented dominance of smartphones in the region, it appears to be a prime opportunity for mobile developers.Ī mere 'opportunity'? No, says Joost van Dreunen, co-founder and CEO of SuperData Research - it's much more than that. However, a report this week from investment firm Atomico notes the market value for games in China is $24.4bn, accounting for 25% of the global market. Even simple things like use of colour will be unfamiliar red, traditionally used to depict danger or damage in games, is actually associated with good fortune and joy in China. To Western mobile developers, the Chinese market may seem as daunting as it is distant.Įvery aspect of the landscape is different to anything seen in regions closer to home: the publishers, the distribution channels, player tastes, player behaviours, spending habits and, of course, the language. To receive these special emails, sign up here. ![]() This article was first printed in the Mobile Newsletter.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |